LEADS
Should you use WhatsApp for sales?
Una pregunta que muchos equipos comerciales siguen evitando.
Some sales teams still aren't sure whether WhatsApp is a viable sales channel.
Les parece informal. Invasivo. Creen que un buen CRM y correos bien estructurados deberían ser suficientes.
Y mientras lo debaten, sus competidores ya están cerrando reuniones ahí.
Lo que está pasando en el mercado hoy
Los negocios B2C llevan años usando WhatsApp para cosas concretas:
- Recordatorios de carritos abandonados
- Seguimientos post-compra
- Upselling en el momento exacto
- Nurturing sin depender del open rate del email
El B2B está empezando a despertar. Ya hay equipos calificando leads, coordinando reuniones, dando feedback de demos en tiempo real. No es una tendencia futura, está pasando ahora.
Lo que sí vale la pena considerar antes de lanzarse
No se trata de copiar lo que hace el B2C.
En ventas B2B, WhatsApp funciona mejor cuando ya existe un contacto previo. Usarlo en frío sin permiso es el equivalente a llamarle al celular a alguien que nunca te lo dio. Molesta más de lo que convierte (aunque hoy puedes hacer Cold Calling que funciona)
Pero cuando ese permiso existe, o cuando se construye bien desde el inicio, la cercanía que da el canal es difícil de replicar en cualquier otro medio.
Tu equipo comercial ¿está dispuesto a usar WhatsApp con criterio y no con desesperación?
La pregunta no es si WhatsApp sirve para vender.
Es un canal que deben explorar desde ya, entender qué les funciona y qué no, y escalar lo que genera oportunidades reales de venta.
¿Estás buscando leads y no sabes por dónde empezar?
Conoce PlaceHub y genera oportunidades de venta con negocios locales reales.
Felipe Pelayo
Author
Co-founder
Reading
2 min
Actualizado: 02/03/2026
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