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The Silver Economy: The Largest Market That Most Companies Are Still Overlooking
By 2036, 30% of the Colombian population will be over 60 years old. Today, that percentage stands at 15%. In less than a decade, that figure will double.
The Power of Personal Branding and How You're Already Using It Without Realizing It
Much of what we communicate depends not on what we say, but on how we say it.
Before you go out hunting for leads, get your house in order
We aren't generating enough leads to close deals.
Tourism marketing: when a country learns to market itself as a brand
The most sophisticated tourism marketing isn't the kind you see in ads. It's the kind that designs the entire experience: from the first click to the last night. From the ease of booking to the warmth with which someone welcomes you at the airport.
Should you use WhatsApp for sales?
Some sales teams still aren't sure whether WhatsApp is a viable sales channel.
The day I realized that my brand only existed on a screen
When a company tells me that it “already does marketing” because it has an active Instagram account and runs ads on Meta, I take a deep breath before responding.
The Difference Between Lead Generation and Demand Generation (and Why Confusing the Two Is Costing You Customers)
Having an active Facebook page and Instagram account seems to be all it takes to launch advertising campaigns.
A brand isn't just a logo: it's the purpose that brings your company to life
If your company has a nice logo but no one understands what you do or why they should buy from you, you don't have a brand. You have a decoration.
The Hidden Error That Blocks Your WhatsApp Ads (And How to Fix It)
Having an active Facebook page and Instagram account seems to be all it takes to launch advertising campaigns.
How to Generate Qualified Leads Without Relying on Social Media: The Event Strategy Nobody Tells You About
There is one lead-generation channel that Colombian SMEs are underutilizing: business events.
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