The Silver Economy: The Largest Market That Most Companies Are Still Overlooking
By 2036, 30% of the Colombian population will be over 60 years old. Today, that percentage stands at 15%. In less than a decade, that figure will double.
The Power of Personal Branding and How You're Already Using It Without Realizing It
Much of what we communicate depends not on what we say, but on how we say it.
Tourism marketing: when a country learns to market itself as a brand
The most sophisticated tourism marketing isn't the kind you see in ads. It's the kind that designs the entire experience: from the first click to the last night. From the ease of booking to the warmth with which someone welcomes you at the airport.
The day I realized that my brand only existed on a screen
When a company tells me that it “already does marketing” because it has an active Instagram account and runs ads on Meta, I take a deep breath before responding.
A brand isn't just a logo: it's the purpose that brings your company to life
If your company has a nice logo but no one understands what you do or why they should buy from you, you don't have a brand. You have a decoration.