The Silver Economy: The Largest Market That Most Companies Are Still Overlooking
By 2036, 30% of the Colombian population will be over 60 years old. Today, that percentage stands at 15%. In less than a decade, that figure will double.
Tourism marketing: when a country learns to market itself as a brand
The most sophisticated tourism marketing isn't the kind you see in ads. It's the kind that designs the entire experience: from the first click to the last night. From the ease of booking to the warmth with which someone welcomes you at the airport.
The day I realized that my brand only existed on a screen
When a company tells me that it “already does marketing” because it has an active Instagram account and runs ads on Meta, I take a deep breath before responding.
How to Generate Qualified Leads Without Relying on Social Media: The Event Strategy Nobody Tells You About
There is one lead-generation channel that Colombian SMEs are underutilizing: business events.