The day I realized that my brand only existed on a screen
When a company tells me that it “already does marketing” because it has an active Instagram account and runs ads on Meta, I take a deep breath before responding.
A brand isn't just a logo: it's the purpose that brings your company to life
If your company has a nice logo but no one understands what you do or why they should buy from you, you don't have a brand. You have a decoration.